5 Free Must-Have Free Marketing Tools for Startups

Everyone knows that being a startup founder is very difficult. If it was easy, everyone would do it, right? According to Fallory, over 90% of startups eventually fail with around 10% of them failing within the first year. But don’t let these statistics deter you (not that you ever would). Here at AndrewStartups, we understand the financial crunch founders feel, now more than ever, and we want to help ease that pain. This is why we’ve come up with a list of 5 free marketing tools that will help you scale without breaking the bank. Why? Don’t be deceived, just because they’re free, doesn’t mean they aren’t awesome either!

One of the main reasons for a startup’s long term success is the ability to continue scaling without running out of capital, so the more you can utilize different tools and resources that keep your runway going, the better. The free Marketing tools listed below will help you with alot of your Marketing “heavy lifting” and without the need for outsourcing to agencies or freelancers, which in the end, will save you tons of your runway cash. How are these tools free you may ask? Well, they also have the option of upgrading to a paid plan once your company takes off, but don’t feel rushed to do that, because there’s a lot of value in the free plans. Keep reading to find out what free marketing tools you should be using to help your company grow.

1. Keyword.io

Every business needs a great keyword tool under its belt, because organic, targeted traffic will pump valuable revenue into your business for years on end without you spending money on expensive paid advertising. As a startup, you need to make sure you’re targeting keywords that your audience is searching for. Keyword.io provides the most relevant searches done by users on Google Search (Keyword.io). What makes this keyword tool stand out from the rest? This tool also provides keyword suggestions from other sources including






This tool will not only save you time by combining multiple sources in one tool but it will also put your company at an advantage because while Google may be the number one search engine it’s not the only search engine. Take the keywords you find in this tool and put them into your content, your website, your social media posts and you’ll quickly find that more and more visitors to your site make conversions. It’s that simple.

2. Hotjar

Knowledge is power, and nowhere is that more evident for your business than the knowledge of what visitors are doing on your website. Do you want to see how your visitors are using your website? Well, Google analytics will give you some data, but Hotjar will show you that and more. This marketing tool was designed to help you better understand what your website visitors are  doing with features including


Visitor Recordings

Conversion Funnels

Form Analysis

Feedback Polls

Incoming Feedback


With the combination of feedback and analysis tools, you can optimize your conversion rate by enhancing your visitor experience. All you have to is add a tracking script that will integrate Hotjar with your website. They even have a plugin available to WordPress sites!

3. Buzzsumo

Content marketing is not only an incredible way for you to connect with your audience but also a free way to continuously generate leads. Buzzsumo is important, if not one of the most important free marketing tools to help scale your content marketing efforts. This tool gives you access to the most relevant content by displaying the content that has the highest number of engagements from different social media platforms such as Facebook and Twitter. By inputting your keyword into the search bar you can find out if viewers are actually reading and sharing content based on that keyword. Because you should also produce content of value this tool will help you get there. You can also do some competitive analysis by typing in your competitors’ websites and finding out what topics are doing well on their website.

4. Later.com

Social media is an integral part of building trust with your audience.You probably know about Buffer and Hootsuite but are you using anything to scale your Instagram for free? We didn’tn think so. Instagram is highly valuable for any business because even still, it’s the fastest growing social media platform out there (ok, yes, TikTok is catching up but at the time of writing this early-data is unconfirmed)

Because it’s a massive pain in the butt, you should always try to plan and schedule your social media content ahead of time so we wanted to help you with a free marketing tool that helps you schedule a whole month of posts on instagram in as little as 1 hour, for free!. 

Later.com is a great tool that will help you streamline your company’s Instagram presence.  Later is the best free marketing tool for scheduling on instagram and it’s super easy to use. With the help of Later, you can easily increase the number of followers, connect with the audience more, and build your brand from the ground up (Miller, 2016). This way you’ll save time by not having to manually post several times a day on multiple social media channels. Another benefit of Later is being able to measure the success of your social media campaigns by analyzing the data provided.

5. SimilarWeb

SimilarWeb is another take on web analytics for businesses. This tool provides in-depth insights on any website. Gather intelligence of your site reach, ranking, and engagement with a single click. The company offers its customers information on their clients’ and competitors’ website traffic volumes; referral sources, including keyword analysis; and website “stickiness”, among other features (Wikipedia). This is a great way for your startup to find out how you’re ranking in your industry and who you’re direct and leading competitors are.

Hopefully, this list of free marketing tools has provided you with some great ideas that will be an asset to your startup because adding digital marketing tools to your strategy will not only make things easier on you but it will also save you time and energy you can put towards another area of your business. If you’re interested in learning about even more free marketing tools you can use to help scale your business check out our online Growth Marketing Course. In this detailed online growth course led by Andrew himself, we go into detail about over 30 lesser-known free marketing tools and proven growth hacking strategies that actually work to scale over 10 different marketing channels without any spending at all. If you’re interested click the link below to learn more.

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