10 Free Marketing Tools to Help Your Business Reach New Heights
If you’ve read anything I write, then you know I am ALLLL about saving startups money, especially when they’re at the early-stage (my favorite). This is such a passion that last year I recorded an entire online course about how startups can drive traction without spend. The bottom line is, today’s marketing landscape is quite different from what it was even five years ago.
You could be an excellent marketer – observant, curious, ready to learn, with the uncanny ability to sell ice to Eskimos! However, without the right tools, it is unlikely that your marketing strategies will bring in the best possible results. There will always be someone out there, who may not understand marketing as well as you do, but with the right tools they could outperform you.
So, why not save money with the following free marketing tools to make you and your business grow like you’d never dreamed before?
Finding the right marketing tools!
Unfortunately, there are thousands of marketing tools available out there these days, which can make selecting the right one for your business quite a tedious and challenging process.
If money is not a problem for you, the choices are endless – the more you are willing to invest, the better tools you will have at your disposal. But what if you are on a limited budget? Luckily, some of the best marketing tools in the business are absolutely free!
In my Startup Marketing Course, I outline all of the best free tools I’ve discovered over the past decade. Check that out if you’re an early stage startup founder who needs to save time and money.
From market research and website analytics, to email marketing and social media management, there is a wide range of robust, free-of-cost software and platforms that can cover all your marketing needs. The best part? Almost all of them are extremely user-friendly and require minimal technical skills to get started!
We’ve curated a list of the top ten free marketing tools that can help your business grow. Let’s get started!
- Google Analytics
Learn more about your customers and their preferences.
This widely-used free tool can help you get valuable data about how people who visit your website associate and engage with it. It can help you understand where your users are coming from, see how you rank in search engines, get some insight into your competitor’s traffic, analyze your content and keywords performance and much more.
To put it simply, this tool is a simple way to monitor the progress and performance of your website. It can aid you in maximizing your marketing campaign and efforts. Google Analytics will also help you optimize your website to suit the needs of your visitors better by understanding their preferences and usage patterns. The standard, free version is ideal for small and medium-sized businesses. You can upgrade to the paid version as and when your needs evolve.
Make sense of so much data, all the data!
Web analytics offer useful insights that can do wonders for your business. However, understanding Google Analytics data can be quite a daunting task unless you are a statistician or a digital marketer. This is where Smylelytics comes into the picture! This tool translates analytical data into engaging, easy-to-understand and informative visuals and pictures.
Smylelytics offers Google Analytics data translation for major performance indicators, entertaining visuals depicting the website performance for each indicator and easy-to-read bi-monthly reports.
- HubSpot CRM
Don’t just find customers, nurture a relationship with them.
This powerful CRM platform can help business owners build a stronger relationship with their customers and leads. It can help with a number of tasks including managing business contacts and clients, sales process tracking, information organization, searchable data storage, and keeping track of customers and prospects. HubSpot CRM is well designed and extremely easy to navigate.
The free tool gives you access to a number of core features, including task boards, deal boards, customizable views, extensive integration capabilities, drag and drop communicator, email connections, prospector and customer database, and more.
Find out what the data doesn’t tell you. Ask a few questions from time to time!
Knowing your audience is vital when it comes to forming an effective marketing strategy. Entrepreneurs and business owners often coordinate with sales and client service teams to learn more about the aspirations of their customers and prospects. Tools such as Typeform can help you communicate with your audience directly to gain useful insights.
Typeform can make surveying customers really easy. This online form building and survey tool can be useful for creating quizzes and contact forms and collecting valuable insights. It can also be integrated with a number of other tools including Zapier and MailChimp
Finding yourself pulled in every direction managing countless social media platforms? There’s a fix.
In this digital era, efficient social media management is essential for every organization, regardless of industry or size. With tools like Hootsuite, you can automate your social media and save a lot of time and energy.
Hootsuite is a free digital marketing tool that integrates with various platforms including Facebook, Twitter, LinkedIn and Instagram. It offers a single place to brainstorm, research, compose, revise, schedule and publish the posts.
The free version of Hootsuite come with a number of features that allow you to publish posts, schedule posts in advance, like, comment and share posts within the dashboard, monitor feeds, offer basic analytics and more.
- Google Keyword Planner
Choosing the right keywords is essential for SEO and digital advertising. Google Keyword Planner, a tool within the Google Ads platform, allows you to search for relevant keywords. The tool gives you average monthly searches, estimated bids, competition level and other pieces of valuable information for specific keywords. All you require to access and use this amazing tool is a Google account.
Become a project management ninja!
This project management tool can help you track the progress of the various marketing initiatives within your organization. With Trello, you can keep a track of the projects that are in your pipeline, who is responsible for what task, when the deliverables are expected and how a particular project is progressing.
The free basic version of this collaboration software platform offers features like easy organization of project tasks, deadlines and milestones, customizable task categorization, checklists with progress charts, drag and drop functionality, data filtering, deadline alerts, file or attachment uploads, activity log, email notifications, etc.
Email is still one of the most effective marketing tools. Don’t lose out.
Make the most of your email marketing efforts with MailChimp. This software enables you to create as well as manage mailing lists, automated campaigns, newsletters and more. It gives you access to a number of email marketing tools all at one place.
MailChimp offers an array of features including simple email design and image upload functions, email design templates, media storage, sign-up forms, list management (with segmenting options), analytics, optimal send time calculations, autoresponders, subscriber data and third-party app integration among others.
Content is king. Period.
Every business needs content marketing in today’s time. Emails, blogs, proposals, social media posts, and other content help business owners reach and communicate with their clients and customers. It goes without saying that badly written content can be rather off-putting.
This amazing online tool enables you to proof your writing and make sure whatever you post online is free of plagiarism and grammatical errors. All you need to do is sign up, open a new document in the dashboard and type (or paste) the content. Grammarly will check your document for spelling errors and grammatical mistakes within seconds. It also offers plagiarism checks.
Grammarly allows you to save your documents within the tool. You can also install it as a plug-in tool. After installation, the tool will proofread everything you type online automatically.
Jazz it up! Hold attention with enticing visuals and graphics.
Visual content such as images, infographics and custom illustrations have become an important part of a successful marketing strategy. Canva is an easy-to-use, intuitive graphic design tool that offers an array of images, illustrations, templates and fonts to create effective and amazing graphics and marketing images. The tool offers templates for creating brochures, flyers, social media images, presentations, business cards, web banners and much more. You don’t have to be an expert to use Canva. All you really need are a few drags and drops, and you are good to go! The tool also allows you to build your own design from scratch.
You can always upgrade to the paid versions of the tools mentioned above if you want to enjoy more advanced features. Trying and testing the free versions will help you figure out if it’s worth the investment.
Before narrowing down on which marketing tools you need, it is essential to have a strong marketing strategy in place. Any tool can do its bit, but only if its role fits into a broader strategy or plan.
No matter what your business goals are, these effective, secure and powerful tools can help take your business to the next level without spending a fortune! Be mindful of the expenditure you’re making, both money and time. Spend both wisely, and keep checking into your business success metrics – stay on top of things, and soon enough you’ll be top of your game!
For more information on the AndrewStartups Early-Stage Startup Marketing Course please click here.